Asda lets shoppers watch sport

LONDON - Asda and mobile network Orange are trialling a scheme allowing customers to watch football from their supermarket trolley.

Asda lets shoppers watch sport

Consumers at Asda's Wembley store are able to watch matches from mobile devices. The scheme launched with last month's FA Cup quarter final between Portsmouth and Manchester United.

The promotion aims to highlight Orange's deal to be the first mobile operator to offer live coverage of every Barclays Premier league game.

Orange is looking at how to take the trial further and is likely to continue with Asda for the foreseeable future.

The deal follows research commissioned by Orange that shows supermarket shopping is a potential marriage wrecker. Nearly 30 per cent of men said they would consider ending a relationship if their partner forced them to go shopping when their team was playing on TV.

Trolleys have been used as an advertising medium for some time. However technologically-enhanced trolleys are considered to be the next step forward in point of sale. German chain Metro has been trialling trolleys that can guide the consumer to a specific area of the store and display shopping lists.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published