Asda 'the colleague promise' by Fallon

Fallon has brought back the pocket tap in a new campaign promoting the supermarket's range of £1 items.

The ad features real Asda employees discussing the breadth of the special offers and concludes with a Asda worker tapping his back pocket. 

SUBSCRIBE TO CAMPAIGN

Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE