Asda's 30ft chocolate hen lays eggs in Easter campaign

Asda's Easter campaign this year features a giant chocolate hen which climbs to the roof of a supermarket and lays eggs for customers.

The film, created by VCCP, shows people amazed with the hen, with several news reports and a crowd gathered outside an Asda store awaiting its arrival.

The hen then walks to the top of the store and lays a chocolate egg which is delivered to staff below through a chute.

During the ad, Tom Jones's 1971 classic song She's A Lady plays as a soundtrack.

Elias Torres handled the art direction, and Dan Glover-James took charge of copywriting. Gary Freedman directed it through Independent. Carat handled the media planning and buying.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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