Asda's Valentine's Day app lets lovebirds send their heartbeats

Asda has released its first non-grocery app in time for Valentine's Day, letting users send their heartbeat as a message to their loved one.

Asda: Valentine's Day app lets customers send each other heartbeats
Asda: Valentine's Day app lets customers send each other heartbeats

The supermarket, which perhaps isn’t the most obvious Cupid, is hoping to stand out this weekend from the rest of the grocery crowd with the "bold and innovative" app.

The app works by asking users to place their finger over their phone’s camera and flash when prompted.

It can then detect when the user is pressing down, and measures their heartbeat accordingly. The sound of the heartbeat is set to a musical score, which the user can send with a message to their loved one through text, WhatsApp or other messaging service. The recipient can then listen to the heartbeat via a dedicated link.

Brand: Asda

Agency: VCCP

Subscribe to Campaign from just £37 a quarter 

Get the very latest news and insight from  Campaign with unlimited access to Campaignlive.co.uk

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More