Asian crisis sees senior WPP director go

- Andre Nair, chief executive of the WPP-owned media agency Maximise, has been made redundant due to the worsening crisis in Asia.

- Andre Nair, chief executive of the WPP-owned media agency Maximise, has been made redundant due to the worsening crisis in Asia.

Nair was appointed to run the Singapore-based agency at its launch in January. Maximise was set up to handle conflict business among group agencies O&M, J Walter Thompson and Batey Advertising.

John Steedman, chief executive of MindShare Asia Pacific, will take on the running of Maximise when Nair leaves in September. Nair's departure will see Maximize and MindShare work under the same regional management team, headed by Steedman.

Steedman was reported as saying the decision to lay off Nair was taken when the Asian recession grew worse than WPP executives had forecast. Nair had been with O&M for 17 years, previously as president of the Ogilvy Media Network in Hong Kong.





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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).