Asics kicks off pitch for global media account

Asics, the Japanese sportswear brand, has called a global review of its media planning and buying account, held by Manning Gottlieb OMD in the UK and its parent group, OMD, across EMEA.

Asics: to consolidate media
Asics: to consolidate media

The company appointed OMD to its European media business in 2008 and works with other agencies elsewhere. It is thought that it plans to consolidate all planning and buying into a single agency. OMD is taking part in the review.

In 2008, Asics’ European media spend was estimated at £15 million.

Asics, which is particularly known for its running shoes, positions itself as a "true sport performance brand" and works with 180 Amsterdam on global advertising, including the ongoing "better your best" campaign.

This campaign included last year’s film "chase", which appeared online and on TV, and was accompanied by a Facebook app with tailored training strategies. The ad showed a woman running through an urban housing estate chasing another woman, who is revealed at the end of the film to be the "best" version of herself.

Asics was unable to comment on the review as Campaign went to press.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published