Asics TV ad re-imagines tennis as war with Gaël Monfils

Sports brand Asics has launched a new TVC starring Gaël Monfils, showing the French tennis star rebutting a barrage of tennis balls.

Asics: new campaign features Gaël Monfils
Asics: new campaign features Gaël Monfils

The global spot, which shows the star fighting off hundreds of tennis balls being shot at him by masked gunmen, reimagines the sport in a video game-esque scene as Monfils bats them away at lightning speed - thanks to his new trainers.

Titled ‘It’s a tough game. Go smash it', the TVC will be supported by print and digital. It aims to position Asics as a sports performance brand.

Brand: Asics

Agency: 180 Amsterdam


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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