Asics "want it more" by 180 Amsterdam

There are shades of Nike and its "Just do it" mantra in Asics' new global campaign urging wannabe athletes to "want it more".

180 Amsterdam created the TV ad (180 Los Angeles will also help run the account in the future), which shows men and women grafting in the gym and on sports fields as a voiceover reminds people that, to be an athlete, you have to want it more than perfect hair, parties with friends and a pretty nose. The global campaign also includes print, outdoor and social media executions.