Asos back in action after warehouse fire shuts down website

Asos has begun taking orders again this morning after a fire at its warehouse forced it to cease trading over the weekend.

Asos: the company's website is taking orders again after the fire
Asos: the company's website is taking orders again after the fire

The fire is being treated as arson and began late on Friday night, but Asos reassured customers that no one had been hurt in the fire.

The weekend of lost sales and the delay to pre-existing orders comes shortly after Asos announced a profit warning after being hit by a slowdown in international growth and an erosion of its margins caused by discounting.

Fortunately, Asos was able to re-open its websites for orders this morning and thanked everyone for their support in a tweet.

Asos is in the process of expanding its infrastructure, with plans for the opening of another warehouse in Berlin. However, ahead of the second warehouse opening, chief information officer Pete Marsden said he expected "growing pains".

Rival Shop Direct even offered its help to Asos by saying it that it was willing to offer any help if needed.

 

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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