Asos interactive YouTube film lets users flit from colour to colour

An interactive video on YouTube that lets users choose to view scenes in red, yellow green, blue or black, punctuated by a disco groove from girl band Juce!, forms the basis of a promotion for online fashion retailer Asos.

The video promotes Asos’s FW14 (fall/winter) collection. Five separate films were shot using identical takes but with each employing a particular colour theme to showcase the retailer's colour palettes.

When viewing the video, users can click on a colour strip at the bottom of the video, causing the film to switch seamlessly to that colour theme.

The film was created by Virtue Worldwide, Vice Media’s in-house creative agency.

It features a guest appearance from London-based Juce! and is set to the band’s track, ‘The Heat’.

Brand: Asos

Agency: Virtue Worldwide, part of Vice Media

Creatives: Pensacola, Anna Colomer

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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