Aspire 'stories' by JWT London

Aspire, the UK charity that supports people who have suffered spinal injuries, has launched a direct marketing campaign to increase brand partnerships.

The activity was created by JWT London and takes the form of illustrations that tell the true stories of people who have been helped by Aspire.

The three executions run across e-mail and target marketers. The work was created by Craig Hunt and James Humphreys, and illustrated by Ryan Andrews, Paul Paetzel and Sarah Maycock.