The Associated Newspapers-owned contract publishing operation, Unique Solutions in Publishing, has hired the former Gruner & Jahr group ad director Joanne O'Hara to take charge of its new-business operation.
O'Hara will replace Mandy McLean, who is leaving the company without a job to go to.
The appointment ends the restructure of USP staff initiated by the new managing director, Jackie Newcombe, upon her arrival in November. The editorial director, Felicity Hawkins, joined from the Sunday Mirror, and the senior account director, Kate Scally, was poached from Redwood in January.
Newcombe said of O'Hara's appointment: 'This is the last piece of the jigsaw for us. We want to grow and we've got aspirations to be the biggest so that means we need to win business. We've got a team in place now that nobody out there can match.'
O'Hara first caught Newcombe's attention when she was the group ad director for the Young Women's Group at IPC. She was poached by G&J in 1998 but opted not to join The National Magazine Company when the latter snapped up the German publishing operation last year.
'I felt this was a terrific opportunity,' she said. 'I've got the chance to work closely with some high-calibre people in an area of publishing where we can create an impact.
USP has great potential, especially as it is backed by Associated Newspapers, a company I have always admired hugely.'
USP holds contracts to publish magazines for Avon and the London Symphony Orchestra.