- Associated New Media, the interactive publishing division of the Daily Mail, has unveiled plans to launch an online financial consumer guide, This is Money.
To be launched in early 1999, This is Money extends the brand launched with the successful London guide, This is London.
The This is Money site, located at www.thisismoney.com, will be anchored by content from the Daily Mail's Money Mail and the Financial Mail on Sunday. In addition, the Evening Standard's Business Day will provide constantly updated business news, analysis and commentary.
Paul Zwillenberg, managing director of Associated New Media, said: "There are many finance oriented websites available, but they all target very specific audiences. In our view, the private investor and a large section of the mainstream personal finance market have been largely ignored by what's currently available. We see it as our duty to take the confusion and fear out of finance."