ATEST 'end slavery and trafficking day' by Beta

The Alliance to End Slavery and Trafficking (ATEST) has launched a print ad created by Beta to mark National Human Trafficking Awareness Day.

The ad plays on the United States’ longstanding history as the ‘land of the free’ and a global force for freedom and liberty.

The advertising is a pre-cursor to advocacy and policy work ATEST will pursue in the coming months on Capitol Hill.

Beta has been working with Humanity United and the ATEST team for one year, initially developing brand strategy, brand identity design and has designed and built the organisation’s website. This is the first advertising ATEST has run.