Atlantic 252 account chief Sawyer quits to join Somethin’ Else

Atlantic 252 has lost its account manager to independent radio production house Somethin’ Else.

Atlantic 252 has lost its account manager to independent radio

production house Somethin’ Else.

Rob Sawyer has been given the task of creating a sales team at Somethin’

Else. Once in place, the team will concentrate on selling airtime,

attracting sponsors to the company’s commercial radio channels and

preparing for the launch of a radio station, to be announced next


Sawyer will also develop online advertising possibilities for the


Somethin’ Else’s portfolio of radio channels includes six out of the 12

British Airways’ inflight entertainment stations and a raft of

independent local radio stations across the UK.

Sawyer leaves Atlantic 252 at the end of March where he was account

manager for 18 months, managing a portfolio of agencies and clients,

including Coca-Cola, NatWest and Unilever.

Before his stint at Atlantic 252, Sawyer spent three years as senior

sales executive at LNR, selling on behalf of News Direct and LBC.

Steve Ackerman, commercial manager at Somethin’ Else, said: ’Sawyer’s

sales, sponsorship and promotions experience is ideal. As we are

launching a radio channel in the coming weeks it’s crucially important

to establish ourselves within the advertising industry.’

As part of Atlantic 252’s recruitment drive, the station has appointed

two sales executives. Amy Moore and Jonathan Hunt will start work next


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