Atlantic 252 is looking for a head of client sales with an agency
background to pull in new advertisers as the station gears up for a
Steve Johnson, Atlantic’s sales director, also wants four client sales
In addition, he is expanding the agency sales division and is on the
hunt for three agency sales executives.
Johnson said: ’It would make sense to recruit a head of client sales
from an agency which has strong client relationships. I know all the top
people in radio and they are not ready for a move.’
Johnson said the client sales division will focus on advertisers who
want to target the youth market, such as record companies and
He added: ’There are so many clients who still don’t consider radio a
serious ad medium. One of our plans is to target all the major youth
The team will also build on strengthening existing client relationships
with big advertisers like McDonald’s.
Atlantic 252 is looking for a head of sponsorship and promotions,
following the departure of Jonathan Ford, who has left to join Coca-Cola
as sponsorship manager.
Although the station has axed a large percentage of programmes, it
continues to target 15- to 34-year-old adults and the programming
emphasis will shift from live chat to music.
Johnson said: ’Galaxy and other radio brands have got broader in terms
of programme content and audience reach. We are keeping a niche youth
environment to offer to advertisers.’