ATOC calls review of media account

The Association of Train Operating Companies has called a review of its media planning and buying account.

ATOC: wants agency to promote railcards
ATOC: wants agency to promote railcards

ATOC wants an agency to support the railcard brands Young Persons Railcard, Senior Railcard and Family and Friends Railcard.

The representative body of the UK's major train operators currently works with ZenithOptimedia for media planning and buying.

A tender was issued to agencies last month, and the deadline for submissions is 13 November.

It is understood that the majority of ATOC's media budget is allocated to digital, with a focus on driving online sales.

In October 2010, ATOC appointed WCRS to develop an advertising campaign for the railcards.

ATOC represents train operators such as First Great Western, Virgin Trains and Southwest Trains.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published