Atom hires Mother for online bank launch

Be the first to comment
Lisa Wood: the chief marketing officer for Atom
Lisa Wood: the chief marketing officer for Atom

Atom, the new online-only bank, has picked Mother as its strategic and creative partner.

Mother won the account after a competitive pitch. Creature and Dare were also involved in the process.

The bank has charged Mother with developing a brand strategy and an integrated creative platform, positioning Atom as the first true alternative to existing financial institutions.

Atom, which is not affiliated with any of the larger banking groups, raised £25 million from investors in 2014 and will launch later this year.

Lisa Wood, Atom’s chief marketing officer, said: "We were looking for a partner who shared our enthusiasm for getting people to reappraise the relationship they have with their money and their bank. In Mother, we believe we have the right partner."

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published