Atomic lands Cancer Research legacy brief

Atomic London has been hired by Cancer Research UK to lead the charity's legacy marketing and direct giving campaigns.

Cancer Research UK: Atomic wins legacy brief
Cancer Research UK: Atomic wins legacy brief

The shop won the business after a four-way competitive pitch and will work alongside CRUK’s other roster agencies, Mother and Abbott Mead Vickers BBDO.

Atomic will now create work to increase the number of people who leave the charity a gift in their will.

Nick Georgiadis, the head of marketing for legacy and direct giving at CRUK, said it was a "big decision to appoint a creative agency" to the account "as opposed to a direct marketing agency".

Jon Goulding, a partner at Atomic, said: "With direct giving and legacy marketing responsible for over two-thirds of all CRUK’s income, we’ve got a big responsibility to deliver."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More