Attic Futura is investing pounds 10 million in a teenage web portal
and is looking for an advertising director and sales team to front
The as yet unnamed portal, which will go live in June or July, will
target the increasingly affluent teenage sector through e-commerce.
Attic intends to ’create a major shopping experience that will be
unmatched anywhere in Europe’.
The portal has been produced in partnership with North South Publishing
and US application service provider Clique.com.
The new venture, based in Attic’s London office, is recruiting 22 staff,
including a managing director, an advertising sales director, a team of
three online sales people, a marketing director and a merchandise
The sales team will sell banners and sponsorship and will develop
e-commerce partnerships. Candidates should have four to five years
experience, two of which should be in online sales. Experience of
working with teenage brands is welcome but not essential.
The site will feature content from Attic’s UK titles - TV Hits, Inside
Soap, All About Soap and Sugar, the market leading youth title, which it
publishes in partnership with North South. Teen content from other media
may be added at a later date.
North South, the previous owner of Attic Futura, also publishes Sugar in
Germany in partnership with Attic. The Sugar concept was imported from
Australia where it is published as Girl Friend.
Attic and North South will share responsibility for marketing and
Seattle based Clique.com, which claims to be the leading application
service provider for the media commerce industry, will provide the
technological infrastructure. It has an established base in e-commerce
and has a partnership with Forbes.
The venture will initially invest pounds 10 million in the portal in the
first year. Thereafter it is likely to be expanded into continental
Europe and Australia.
Attic Futura’s managing director Neil Raaschou said: ’Our magazine
brands have a dominant position in the market and this partnership gives
us a tremendous opportunity to capitalise on their success.
’We intend to create a website that will lead the teenage market and
that advertisers will be very keen to be involved with.’
The portal will be supported by a pounds 5 million promotional campaign.