Attic Futura on hunt for team to sell teenage internet portal

Attic Futura is investing pounds 10 million in a teenage web portal and is looking for an advertising director and sales team to front it.

Attic Futura is investing pounds 10 million in a teenage web portal

and is looking for an advertising director and sales team to front


The as yet unnamed portal, which will go live in June or July, will

target the increasingly affluent teenage sector through e-commerce.

Attic intends to ’create a major shopping experience that will be

unmatched anywhere in Europe’.

The portal has been produced in partnership with North South Publishing

and US application service provider

The new venture, based in Attic’s London office, is recruiting 22 staff,

including a managing director, an advertising sales director, a team of

three online sales people, a marketing director and a merchandise


The sales team will sell banners and sponsorship and will develop

e-commerce partnerships. Candidates should have four to five years

experience, two of which should be in online sales. Experience of

working with teenage brands is welcome but not essential.

The site will feature content from Attic’s UK titles - TV Hits, Inside

Soap, All About Soap and Sugar, the market leading youth title, which it

publishes in partnership with North South. Teen content from other media

may be added at a later date.

North South, the previous owner of Attic Futura, also publishes Sugar in

Germany in partnership with Attic. The Sugar concept was imported from

Australia where it is published as Girl Friend.

Attic and North South will share responsibility for marketing and

advertising sales.

Seattle based, which claims to be the leading application

service provider for the media commerce industry, will provide the

technological infrastructure. It has an established base in e-commerce

and has a partnership with Forbes.

The venture will initially invest pounds 10 million in the portal in the

first year. Thereafter it is likely to be expanded into continental

Europe and Australia.

Attic Futura’s managing director Neil Raaschou said: ’Our magazine

brands have a dominant position in the market and this partnership gives

us a tremendous opportunity to capitalise on their success.

’We intend to create a website that will lead the teenage market and

that advertisers will be very keen to be involved with.’

The portal will be supported by a pounds 5 million promotional campaign.

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