Attic Futura is to resuscitate Good Health magazine in a joint
publishing venture with Good Health Publications.
The defunct Good Health was previously published by Cabal
Communications, which closed the title in January, less than a year
after acquiring it from Good Health Publications.
Cabal had tried to reposition the title as a more mainstream lifestyle
magazine with a health slant.
But the licence to publish it was handed back to Jack Hay, owner of Good
Health Publications, as part of the terms of the acquisition
Attic Futura has now taken control of the title and its Real Health and
Beauty sales team, managed by Caroline Brooks, will handle its
The team will sell Good Health with Real Health and Beauty.
To accommodate the new title, the sales team is to be expanded. However,
group ad director Caroline Connor could not say how many positions would
Good Health’s target circulation is 50,000 and the first issue will
appear on 15 June with a cover price of pounds 2.20. It will be
published bi-monthly on alternate months to Real Health and Beauty,
which recently recorded an ABC of 41,050.
Good Health is pitched to 35- to 55-year-old women with families, which
is an older audience than Real Health and Beauty’s late 20s to 30s
female readership. Attic Futura also publishes Shine, which has a health
and beauty slant.
Despite the difference in the age of the target markets, Connor believes
the two titles will share a common advertiser base. Shine will also be
brought into the sales package where appropriate.
Real Health and Beauty’s key clients include Kellogg, Unilever and
Penny Dash, who recently left Attic where she was editorial director on
Shine and Real Health and Beauty, will act as editorial consultant to
Attic group publisher Bridget Marrison would not reveal the ownership
details nor who would edit Good Health in the long term.