Attic to revive Good Health

Attic Futura is to resuscitate Good Health magazine in a joint publishing venture with Good Health Publications.

Attic Futura is to resuscitate Good Health magazine in a joint

publishing venture with Good Health Publications.



The defunct Good Health was previously published by Cabal

Communications, which closed the title in January, less than a year

after acquiring it from Good Health Publications.



Cabal had tried to reposition the title as a more mainstream lifestyle

magazine with a health slant.



But the licence to publish it was handed back to Jack Hay, owner of Good

Health Publications, as part of the terms of the acquisition

contract.



Attic Futura has now taken control of the title and its Real Health and

Beauty sales team, managed by Caroline Brooks, will handle its

advertising.



The team will sell Good Health with Real Health and Beauty.



To accommodate the new title, the sales team is to be expanded. However,

group ad director Caroline Connor could not say how many positions would

be created.



Good Health’s target circulation is 50,000 and the first issue will

appear on 15 June with a cover price of pounds 2.20. It will be

published bi-monthly on alternate months to Real Health and Beauty,

which recently recorded an ABC of 41,050.



Good Health is pitched to 35- to 55-year-old women with families, which

is an older audience than Real Health and Beauty’s late 20s to 30s

female readership. Attic Futura also publishes Shine, which has a health

and beauty slant.



Despite the difference in the age of the target markets, Connor believes

the two titles will share a common advertiser base. Shine will also be

brought into the sales package where appropriate.



Real Health and Beauty’s key clients include Kellogg, Unilever and

Avon.



Penny Dash, who recently left Attic where she was editorial director on

Shine and Real Health and Beauty, will act as editorial consultant to

Good Health.



Attic group publisher Bridget Marrison would not reveal the ownership

details nor who would edit Good Health in the long term.



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