Audi 'Audi City' by Razorfish

Audi has opened the first of its digital showrooms in London's Piccadilly Circus.

Visitors to Audi City can digitally select their vehicle from millions of possible configurations and view it in realistic 1:1 scale on huge screens.

Razorfish designed and delivered the "multi-touch tables", which allow people to choose their model. The work was written by Rolf Borcherding and art directed by Jan Schlag.