Audi hires Euro RSCG exec to senior marketing role

Audi has hired ad agency executive Kristian Dean to the role of UK brand and communications manager.

Kristian Dean: joins Audi from Euro RSCG
Kristian Dean: joins Audi from Euro RSCG

Dean joins from agency Euro RSCG, where he managed the Peugeot account. He previously worked on brands such as Heinz, Danone, Cadburys, Renault and Land Rover.

He replaces Eve Tyers, who leaves after nine years with Volkswagen Group.

Dean will be tasked with managing the development and direction of the Audi UK national media strategy, including developing "convention-challenging" campaigns to promote Audi's technological developments.

He will report to Audi UK head of marketing Dominic Chambers, who himself only joined the VW-owned marque in July after leaving Korean electronics brand LG at the end of 2010.

Chambers said: "Our ever expanding range and the new developments that arrive to enhance it seemingly on an almost weekly basis will undoubtedly present formidable communication challenges, but I am confident that Kristian will rise to them admirably."

Separately, Audi has announced the appointment of Martin Sander as its new UK director. Sander will join in January from his current role as chief executive of Audi Canada. He replaces Jeremy Hicks, who left to become managing director of Tata Motors Jaguar Land Rover.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published