Audi 'Millimetre' by Fred and Farid Paris

Audi's new advertising campaign 'Millimetre' is by the Fred and Farid Paris.

The "Millimetre" campaign celebrates Audi by depicting the immensity of the human and material investment behind a single Audi millimetre.

It shows each engineer’s obsession with detail, the search for excellence working on each millimetre and the meticulous nature of making an Audi rear light visible at a distance of 1 kilometre and recognisable from all the others at a distance of 200 metres.