In the six-episode series, starting this Sunday, adventurer Bear Grylls travels to some of the world's most inhospitable environments to tackle extreme survival challenges.
The creative is by Bartle Bogle Hegarty and features the Q7 in extreme environments. Each ident's creative is linked to an interpretation of the satellite navigation system's understanding of its surroundings.
James Millett, Audi's communications manager, said: "As soon as the sponsorship became available, we saw a fantastic opportunity.
Bear Grylls Born Survivor aligns perfectly with the Q7 security and protection positioning, while Channel 4 offers a great platform to engage with the premium SUV-buying audience."
The sponsorship was negotiated by Chris Holdom at SponsorCom, the sponsorship division of MediaCom, and Georgina Crellin at Channel 4.