Audi 'TDI injection' by Bartle Bogle Hegarty

Audi has followed its "we've unboxed the box" campaign with a TV spot promoting the fuel efficiency of its cars.

The 40-second ad, created by Bartle Bogle Hegarty, uses images of droplets of liquid passing through the eyes of needles to visually represent its TDI technology.

SUBSCRIBE TO CAMPAIGN

Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE