Aunt Bessie's TV ads use theme of family gathering for lunch

Tryton Foods has unveiled the first TV spots for its Aunt Bessie's frozen-foods brand since the account was moved into Euro RSCG London in August.

The campaign focuses on family mealtimes and the central role a mother plays in bringing the family together for a traditional roast dinner.

The 30-second spot shows the mother in the kitchen interspersed with shots of three generations of a family travelling home by different modes of transport.

The ad is set to the Oleta Adams track Get There if You Can and ends with the line: "Aunt Bessie's. You know you're home."

The ad, which will be followed by a ten-second spot featuring Aunt Bessie's stuffing balls, is part of a £3.5 million investment in advertising by Tryton, which is owned by Heinz Frozen and Chilled Foods. It will be backed by a national press campaign.

The campaign breaks on 21 October and runs for eight weeks. A second burst is planned after Christmas. Media was planned by BLM and bought by Vizeum.

The ad was written by Neil Williams and David Jennings and art directed by Ed Bones and Dexter Ginn. It was directed by Luke Scott at RSA.

Euro RSCG won the Aunt Bessie's account after a five-way pitch, which ended in a final shoot-out against Miles Calcraft Briginshaw Duffy. It was previously with Soul.