Aurasma head Martina King departs amid HP turmoil

Martina King, the managing director of augmented reality platform Aurasma, is believed to have resigned.

Aurasma: Back to the Future app created for Universal Pictures UK
Aurasma: Back to the Future app created for Universal Pictures UK

King was the managing director of Yahoo Europe and chairman of the Radio Advertising Bureau before becoming managing director of Aurasma in June 2011.

According to a source, King has resigned. Aurasma owner Autonomy has lost approximately 20% of its staff following its acquisition by Hewlett-Packard in October.

The entire Autonomy management board have also allegedly resigned including: Nicole Eagan, chief marketing officer; Pete Menell, CTO; Andy Kanter,COO; Steve Chamberlain, CFO; and Sushovan Hussein, president.

Autonomy declined to comment.

This week it also emerged Autonomy founder and chief executive Mike Lynch was leaving the company after HP confirmed it would be cutting 27,000 jobs.

Augmented reality platform Aurasma is increasingly gaining traction in print and outdoor advertising and is also being adopted by brands for initiative including virtual window shopping.

Tesco is running virtual window shopping in three of its central London stores to sell F&F clothes, which have no physical presence in the stores due to lack of space.

Follow Matthew Chapman at @mattchapmanUK

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).