Australian Sportsbet.com World Cup ad pulled after accusations of racism

MELBOURNE - An Australian World Cup ad for online betting firm Sportsbet.com.au has been pulled after complaints that it was racist.

Australian Sportsbet.com World Cup ad pulled after accusations of racism

The in-house produced ad featured a group of Australian football fans, known as Socceroos, at a language class in South Africa.

But after the fans fail to pick up the language from their teacher, who is dressed in an African tribal outfit, they demand a refund.

Efforts by the fans to win a refund prove as effective as the Australian team in its 4-0 thrashing by Germany.

According to a report on AdNews, the fans having failed to get their message across turn naturally to using beer can ringpulls and "make a series of crude noises to imitate their demand for their money back" whilst English subtitles run across the bottom of the screen.

Sportsbet.com.au brand defended the ad saying it did not believe it was racist, but took it off the air over concerns about public opinion.

The Advertising Standards Bureau said it had received more than 10 complaints citing discrimination and vilification.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).