Australian Tourist Commission reviews European work

LONDON -The Australian Tourist Commission is reviewing its European media and advertising accounts out of BJK&E Media and Delaney Lund Knox Warren & Partners respectively.

The commission has appointed the Haystack Group to oversee the statutory review, which is held every three years. Both the incumbent agencies have been invited to repitch for the account with the new contract starting on July 1 2004.

According to ACNielsen MMS, the Australian Tourist Commission has an annual UK budget of £1m. Its most recent campaign in January highlighted the range of holiday experiences available in Australia.

The commission is currently running brand campaigns in France and Germany.

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