Auto Trader 'Eric and Soul' by JWT

Flat Eric makes a welcome return to advertising in the new Auto Trader campaign, by J Walter Thompson

The character gets the better of David Soul, who sends up his Starsky & Hutch role, one of several clever uses of celebrities in this amusing ad. Written by John Donnelly, art directed by Billy Mawhinney and directed by Luke Forsythe of Small Family Business.


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