AUTOMOTIVE 01: Saturn - Sheet Metal

We waited with bated breath to see whether Goodby Silverstein would revolutionise the car category and, with this powerful new campaign for Saturn, it does not disappoint. For a start, there are no cars in it. As the clever strapline states, it's about the people, not the sheet metal. It's a strong idea and an original execution, which somehow manages to be both amusing and moving. It's the kind of spot you can't take your eyes off and is surely an award-winner.

USA

Product/client: Saturn/General Motors

Agency: Goodby Silverstein & Partners

720 California Street

San Francisco CA 94108

USA

T: +1 415 392 0669

F: +1 415 399 1305

email: trig_van_der_heiden@gspsf.com

Creative director: Mark Wenneker

Art director: James Horner

Writer: Mark Wenneker

Production company: Biscuit Filmworks

1017 Cole Avenue

Los Angeles

CA

USA

T: +1 323 856 9200

Director: Noam Murro

Producer: Jay Veal

Director of photography: Stefan Czapsky

Post-production company: Company 3

3000 W Olympic Boulevard

Santa Monica CA 90404

California

USA

T: +1 310 586 3800

F: +1 310 582 0030

Editor: Avi Oron; Bikini Edit

Inferno artist: Tom Hemsley

Sound design: Avi Oron; Bikini Edit

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