Avenue A | Razorfish and Saatchi & Saatchi create NSPCC campaign

LONDON - Avenue A | Razorfish and Saatchi & Saatchi have teamed up to create a poster and online campaign designed to change the perception of the NSPCC's Childline service.

NSPCC...new campaign by Avenue A | Razorfish and Saatchi & Saatchi
NSPCC...new campaign by Avenue A | Razorfish and Saatchi & Saatchi

Recent research by the charity shows that while awareness of the Childline service is high among
eight to 16 year-olds, it is only currently associated with major issues.

The new campaign aims to show children that they can use the service to talk about any problem, whether it's big or small.

The press ads are all illustrated in a cartoon style and contain the line: "Whatever your worry, it's better
out than in."

Backing this is an online campaign and a completely redeveloped website.

Project Heavier, let it out, undoes
Client Ian MacArthur, deputy director of communications, NSPCC
Brief Spring milestone activity 2008 - Childline
Creative agency Saatchi & Saatchi
Writer Paul Domenet
Art director Brian Connolly
Planner Jane Cantellow
Media agency ZenithOptimedia
Media planner Sheila Bowden
Illustrator Mike Perry
Retouching First Base
Exposure XXXX

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).