Aviva appoints Adam & Eve/DDB to global ad account

Aviva has appointed Adam & Eve/DDB to its global advertising account after a final shoot-out involving CHI & Partners.

Aviva: previous agency was AMV BBDO
Aviva: previous agency was AMV BBDO

After winning a competitive pitch, Adam & Eve/DDB will develop creative work for the insurer to run in markets around the world that include Asia and Canada as well as Europe. 

Abbott Mead Vickers BBDO was the UK incumbent but did not repitch for the business.

Jan Gooding, Aviva's group brand director, said: "We are starting to maximise our potential as one of only a few insurers in the world able to provide our customers with the benefit of our offering across life, general and health insurance, retirement and investments.

"This gives us a clear competitive advantage – especially in a digital world. It’s time to reflect this in our trusted and respected brand. Adam & Eve/DDB impressed us with its fresh thinking, grasp of the task and vision for what is possible as we move the Aviva brand forward."

Adam & Eve/DDB beat CHI & Partners in the final stage of the process, which also involved DLKW Lowe, Grey London and J Walter Thompson.

James Murphy, the chief executive of Adam & Eve/DDB, said: "We were inspired by Aviva’s clear purpose for their customers and the evolution of their brand, which plays such a meaningful role in their customers’ lives."

Aviva's global media agency, ZenithOptimedia, is not affected by the appointment. 

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).