Aviva appoints Andrew Brem as first chief digital officer

Aviva has appointed British Gas boss Andrew Brem as its first chief digital officer, as the insurer looks to drive a "group-wide digital transformation".

Andrew Brem: new chief digital officer at Aviva
Andrew Brem: new chief digital officer at Aviva

Brem, who recently spent two years as managing director, commercial and product development, at British Gas, is tasked with making Aviva a "digital first" business.

In his new role, Brem will be responsible for digital product innovation and development through data analytics, creating a new model for interactive communication, as well as marketing and branding across mobile and social media.

The former Carphone Warehouse and Asda executive will report to Aviva group chief executive Mark Wilson.

Wilson said: "Andrew is an exciting addition to the leadership team and will ensure Aviva delivers its ‘digital first’ strategy.

"The insurance industry punches below its weight when it comes to digital propositions that customers are looking for.

"Coming from outside the insurance industry, Andrew will bring a fresh perspective. I am confident he will drive Aviva’s digital transformation."

Earlier this year, Aviva’s digital strategy officer Tristan Brandt, who joined in April 2013, admitted the insurance sector is lagging behind other industries in using mobile technology to engage with consumers. "Most of us don’t want a close relationship with our insurer," he said.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More