Aviva calls international creative review

Aviva, the insurance company, is reviewing its international creative advertising account, potentially bringing an end to its decade-long relationship with Abbott Mead Vickers BBDO.

Paul Whitehouse: has starred in a host of AMV BBDO made ads for Aviva
Paul Whitehouse: has starred in a host of AMV BBDO made ads for Aviva

Aviva’s decision to review its advertising account comes months after its chief marketing officer – and AMV BBDO’s main point of contact – Amanda Mackenzie, took a two-year secondment from the company to run a charity project.

Chris Wei, the chief executive of Aviva’s global insurance business who was hired from Great Eastern in 2014, has taken on Mackenzie’s role at the company.

Wei is running the pitch, which is focused on the UK and Ireland, France, Poland Singapore and India, with help from the Roth Observatory.

The BBDO network will not pitch for the business. It is understood to have declined for commercial reasons.

AMV BBDO has not ruled out pitching for the business as a single agency, although Aviva is said to be keen on securing the services of an advertising network.

A spokeswoman for Aviva told Campaign: "It’s good business practice to review our key supplier arrangements on a regular basis to ensure their work continues to meet the needs of our business.

"Our global brand review process will begin this month and we expect a decision to be made by April."

The pitch does not affect Aviva’s media agency, ZenithOptimedia, which won the insurer’s £150 million global account in 2010.

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