Aviva features customers in 'local hero' campaign

Aviva has launched an ad campaign encouraging consumers to nominate local community 'heroes'.

Aviva: integrated campaign seeks community heroes
Aviva: integrated campaign seeks community heroes

The ‘Tell us your story' campaign, by AMV BBDO, features print, outdoor, direct marketing and digital activity, showcasing real Aviva customers.

Each ad directs consumers to a website, www.avivatellusyourstory.com, designed by digital agency Soup, where they can nominate a 'local hero'. Weekly prizes of £1,000 will be granted to the winners of an online poll, with an overall winner set to receive £10,000.

Susan Helmont, head of brand at Aviva UK, said: "This campaign is an evolution of our brand-building work. We want consumers to engage with the brand in a different way, creating a real sense of how Aviva recognises what matters most to customers."

Media buying for the campaign, which launches on Monday, 7 June, is being handled by ZenithOptimedia.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).