Aviva 'Free Love' AMV BBDO

Aviva's latest campaign from AMV BBDO once again features Paul Whitehouse, prompting the most hardened deal-seekers to get a quote from Aviva.

In this campaign the deal-seeker is a hippy.  Jim is a free spirit and enjoys travelling the country and going to festivals. The only trouble is, it all costs a lot more now than it did back in the day, when everything was free.



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