Aviva investment division reviews global creative

Aviva is holding a review of its global advertising arrangements for its investment division.

Aviva: 'holiday packing' TV spot starring Paul Whitehouse
Aviva: 'holiday packing' TV spot starring Paul Whitehouse

The appointed agency will be responsible for the division's advertising across press, online and outdoor and will predominately operate in a business-to-business environment targeting people such as Independent Financial Advisors (IFA).

The review is being led by Aviva’s global marketing and corporate affairs director Paul Lockstone. The review follows the departure of Aviva Investors global marketing director, Jennifer Horner, at the end of the last year. She was replaced by Lockstone earlier this year.

Aviva, which spent £11.7m on direct marketing last year according to The Nielsen Company, currently uses Abbott Mead Vickers BBDO (AMV BBDO) for its advertising. The relationship will not be affected by the review.

Aviva uses a number of agencies for its direct marketing activity including Proximity, Chemistry and CMW. The financial giant appointed CMW to its global direct marketing business for its investment division, following a competitive pitch in November last year.

ZenithOptimedia currently handles Aviva’s media planning and buying account.


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