Aviva 'ITV Drama Premieres idents' by AMV BBDO

Aviva is using real-life customer experiences to demonstrate how it looks after them in times of need, in a series of idents that will run as part of its ITV Drama Premieres sponsorship.

Launching on 18 September during ITV’s new series of Downton Abbey, the idents, created by Abbott Mead Vickers BBDO, show the benefits of income protection insurance.

They were written by Simon Welch and art directed by Matt Welch, and directed by Debbie Anazlone through Partizan.


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