Aviva launches advertising review of global business

Aviva, the insurer, is reviewing its international creative account, potentially ending its decade-long relationship with Abbott Mead Vickers BBDO.

Aviva: AMV has overseen the UK creative account for ten years
Aviva: AMV has overseen the UK creative account for ten years

The review comes months after Aviva’s chief marketing officer, Amanda Mackenzie, took a two-year secondment to run a charity project.

Chris Wei, Aviva’s chief executive of global life insurance, has taken on Mackenzie’s responsibilities.

Wei is running the pitch – which is focused on the UK and Ireland, France, Poland, Singapore and India – with help from Roth Observatory.

The BBDO network will not pitch for the business. It is understood to have declined due to commercial reasons.

AMV has not ruled out pitching as a single shop, although Aviva is said to be keen to appoint a network.

An Aviva spokeswoman told Campaign: "It’s good business practice to review our key supplier arrangements on a regular basis to ensure their work continues to meet the needs of our business. Our global brand review will begin this month and we expect a decision to be made by April."

The pitch does not affect ZenithOptimedia, which holds the company’s global media account.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More