Aviva reviews £60m global media

Aviva has put its estimated £60 million global media account up for review for the first time in six years.

Aviva: ZenithOptimedia handles planning and buying business
Aviva: ZenithOptimedia handles planning and buying business

The insurance giant is understood to be meeting more than half-a-dozen agencies this week, including the incumbent, ZenithOptimedia, ahead of a formal pitch.

Aviva said the "open market" review was part of a "standard procurement process" to ensure it is getting value for money.

The pitch, which is being run by MediaSense, will be held at Aviva’s head office in London. The RFI, which was sent to agencies last week, stresses the brand’s aim to transform its engagement with customers, particularly in the key markets of the UK, Ireland, Poland, Singapore, France and India.

Last year, the group reviewed its other agency relationships, including creative, which was won by Adam & Eve/DDB, and digital, which was awarded to Razorfish.

Aviva is thought to have halved its UK media spend since appointing Zenith-Optimedia at the end of 2009.

ZenithOptimedia declined to comment on the review.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).