The deal was brokered between Aviva’s retained media agency, ZenithOptimedia, and digital sports specialist Perform.
Heather Smith, head of sponsorship at Aviva, said: "Due to our strong presence at the forefront of domestic rugby union, the decision to sponsor the ePlayer Premiership Rugby Channel was a very apt fit for us."
Robert Gold, planning manager at ZenithOptimedia, said: "Aviva are a pioneer in their field and their new association with arguably the leading domestic rugby competition in the world is a good fit. The sponsorship deal with Perform provides another platform for Aviva to reach a highly defined and engaged audience around official rugby content."
Aviva is currently sponsor of the rugby union Premier League, a four-year £20m deal signed in July.
The insurance brand became the lead sponsor, replacing Diageo’s Guinness, which had been associated with the rugby union premiership since 2005.