Axe 'the cleaner' by Lowe/Ponce

Lowe/Ponce Buenos Aires has created an online campaign in Argentina for Axe shower gel (known as Lynx in the UK).

It follows someone who removes all types of incriminating evidence from parties.

The campaign, produced by Argentina Cine and directed by Rafael López Saubidet, will be available on sites including Facebook.

SUBSCRIBE TO CAMPAIGN

Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE