B&Q calls direct marketing review

B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets professionals in the building trade.

B&Q: seeks agency to handle TradePoint business
B&Q: seeks agency to handle TradePoint business

The retailer has approached a number of agencies about the review as it looks to ramp up its loyalty programme across its trade customers.

TradePoint is a new Trade Counter operation at B&Q dedicated to the needs of professionals and claims to offer brands at special trade prices.

The retailer does not retain a direct marketing agency. In the past, it has worked with agencies including RMG Connect, Rapier and the now-defunct Personal.

The review follows recent advertising activity by B&Q to capitalise on the increasing number of people turning to DIY projects over bank holiday weekends.

In March, the retailer launched its "I did that" advertising campaign by McCann Erickson.

Topics

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More