B&Q 'idents' by Addiction

Addiction has created a new series of B&Q idents as the brand continues to sponsor the Channel 4 Homes program strand, in a bid to showcase the brand's potential in relation to home improvements.

The strapline for the sponsorship campaign states: B&Q, what could you do? as the brand aims to position itself as the ultimate retail destination for home improvements.

Video 1: parasol

Video 2: chair