British Airways has appointed Poster Publicity to handle all its UK
outdoor planning and buying business after a three-way pitch against
Portland Advertising and the incumbent, Concord.
The appointment was made directly by BA, rather than through its
existing agencies. The account covers all BA poster advertising in the
UK, including long- and short-term sites at airports. It is the second
piece of business PPL has won direct from a major advertiser - the
agency secured Prudential at the end of last year.
PPL will work for BA alongside Walker Media, which handles the planning,
and Optimedia, which handles the buying.
Eric Newnham, the managing director of PPL, commented: ’All of the other
outdoor specialists are owned by other agencies; we’re the only truly
independent one, and that counts for a lot.’