Bartle Bogle Hegarty has unveiled an advertising campaign for British Airways, featuring two posters to back the airline's online check-in service at ba.com.
The poster featured here features an arrangement of all the objects that contribute to the perfect beach body, including gym equipment, fruit, weighing scales and a trampoline.
The second ad, called "suitcase", shows the enormous effort which goes into packing a suitcase, through a busy composition that includes all the clothes and various objects normally found in a suitcase.
The campaign is rolling out in two parts, with a press and poster campaign running alongside a series of radio spots.
BA is hoping the new campaign will encourage occasional holidaymakers to use its online check-in service.