BA creates feel good ad for Christmas evening slump

British Airways has created a new TV ad, to launch as post-Christmas gloom hits the nation.

British Airways: ad launching on Christmas day
British Airways: ad launching on Christmas day

The ad, which was created by Bartle Bogle Hegarty, will air during the final ever episode of Downton Abbey on ITV on Christmas Day. Last year the Downton Abbey Christmas special was watched by 5.52 million people.

The ad shows a couple on a series of travels from Lisbon to Barbados, making use of BA’s various travel tools as they go.

British Airways is aiming to catch people as the post Christmas fatigue hits, which they estimate to be between 9.30pm and 10.30pm on Christmas Day.

Matt Armstrong, the head of marketing and distribution for British Airways Holidays, said: "Last year we saw a massive 63 per cent increase in views to during the same period on Christmas Day so we were keen to snap up this key advertising slot for the third year running."

The 40-second ad will run throughout the rest of the Christmas period, and through to the end of January.

The ad was created by Tom Drew and Uche Ezugwu, and directed by Conkerco through Academy Films. The media planning and buying was handled by Carat.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published