BA shifts social brief from SapientNitro to Cedar

British Airways has moved its UK social media account from SapientNitro to Cedar, the content marketing agency.

BA: UK rethink
BA: UK rethink

SapientNitro was named the airline’s digital agency of record in April last year after a competitive pitch that also included the incumbent, OgilvyOne.

Bartle Bogle Hegarty handles creative and customer loyalty work for BA, while Carat oversees media.

In November last year, the company appointed Creston Unlimited and Aquila Insight, the data analytics consultancy, to handle CRM activity.

Last month, BA took over all the advertising space in Time Out London, the city listings and lifestyle magazine, in a deal struck by Carat.

A BA spokeswoman said: "SapientNitro continue to support the BA in-house team with creative technology and international social business, as they were recruited to do.

"Where we need to, we will flex the work our retained agencies look after to best suit our marketing strategy."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More